Before you start trying to brainstorm on material ideas, it is best to solve the problem of the mind. You are trying to solve problems and answer the questions that your target readers have given in relation to your industry.
Most businesses accept that having more content on their website leads to higher rankings, more visitors and more sales. The problem is that they know what a website is for creating content. Content views typically refer only to a welcome page, about us page, a contact page, and some pages about products / services. It can be a struggle to come up with ideas for further material. To overcome this problem, you have to think about what to make of the content.
Sales pages should be just one aspect of your business’s website content. Your objective is to get more sales, but not every new page needs to be tried and straight forward sales. You should also use your website to build trust and relationships, mainly with customers, but in general, search engines, other companies, social websites, industry leaders and more. The more relationships you have, and the more people you trust. More people will talk about you, link to you, and, eventually, buy from you.
32 Website Content Ideas
- Target additional keywords (via Google’s Keywords and Analytics tools)
- Write guides and tutorials on how to make the best use of your products / services.
- Explain and predict trends in your industry.
- Argue why some developments (past / present / future) of your industry are good / bad.
- Answer the questions that customers have asked you face-to-face by phone or email.
- Write a detailed response to the questions people ask in relevant online forums.
- Do weekly / monthly round-ups of the best online content from you.
- Compile a list of quotes from important people in your industry.
- Create charts / graphs / infographics to explain how your products / services are being used.
- Explain a common myth or misconception about your products / services / industry.
- Give opinions and opinions on news articles (received via Google Alerts) related to your industry.
- Interview your most interesting / important customers.
- Roundup news, updates and reactions to your previous content.
- List resources (articles, videos, books, etc.) that people will find interesting and / or helpful.
- Answer the questions people ask industry leaders on Twitter / Facebook / Google +.
- List examples of good / bad practices in your industry.
- Report what happens at industry events.
- Write detailed responses to content written by industry leaders.
- Make written video content and / or videos of written content.
- Roundup references and reviews of your products / service on other sites.
- Reveal survey results from people in your industry or customers
- List honest reviews / testimonials of your products / services.
- Write a review of products / services that can be used in your own combination.
- In-depth reply to comments made in response to your existing content.
- Respond to complaints about your products / services or about bad reviews.
- Produce statistics / charts / graphs to summarize industry trends.
- Provide images / videos of your products / services in action.
- Interview a reputable person in your industry.
- Write a summary of a relevant survey, study or whitepaper.
- Create a case study revealing your customers’ successes.
- The best content roundup on a particular topic from the previous month / year.
- Create new and improved versions of content that competitors create on their sites.