What are local SEO citations Your local name, address and phone number are mentioned online in a local citation. Many SEOs believe that they are an important ranking factor for local SEO. Citizens appear in many different places: business directories, social networks — anywhere a person may be looking for information about local businesses. A quote is an online reference to your business name, address, and phone number (NAP). Like links to your website, Google uses them when evaluating your business’s online authority. Unlike links though, citations do not need to be linked to your business’s website, so you can get credit for them. So, it is fine to list your napp in plain text.