Do you really deserve to be on top of Google?

Almost everyone who owns a website, whether they are an individual, a small business or a multinational corporation, wants their website to be number 1 in Google. Most are not even satisfied with being number 1 for their primary keywords – they want the number 1 ranking for too many keywords. Of course, only one website can be placed in the first place for each keyword. The owner of that website will naturally think that Google is doing a great job of ranking the websites for that keyword, while all the others targeting that keyword will think that the ranking is