How to avoid Google penalty
On-page and off-page SEO optimization techniques that violate Google’s Webmaster Guidelines can result in ranking penalties (either manual fines or algorithmic fines) against your website. If you do not take these guidelines seriously, the penalty that your website receives as a result can be difficult to overcome.
Google can penalize your website for two reasons – using manipulative methods to increase your site’s ranking or to provide a poor experience to people visiting your site.
Manipulation methods fall into one of two categories – on-site or off-site. On-site refers to the methods used in the technical set-up of your site. Off-site refers to methods related to backlinks, which are the primary factors that Google uses to determine the trust and authority of a site.
The penalty can be either manual or algorithmic. A manual penalty is where someone at Google manually reviews your site and determines that it has violated one or more of their guidelines. An algorithmic penalty is where your site tripped a filter / security guard built into Google’s algorithm.
Algorithmic penalties fall into one of two categories – panda or penguin. Panda penalties relate to the usefulness of your site and the quality of your site’s content. They roll out unannounced, on a monthly basis. Penguin penalty relates to over-optimization. They only roll out at certain times of the year, and are usually accompanied by an announcement from Google.
Your entire site may be penalized or it may have only specific pages. If many of your pages violate Google’s guidelines, it is possible to be penalized as a result of every page on your site – even pages that do not violate any guidelines.
In some instances, your site may be completely removed from Google’s index, however, the most common scenario is that it will drop 10–100 positions in search results for many keywords. If your site falls just a few places in the search results, it is highly doubtful that it has received a penalty. It is more likely that either:
- Some of the sites below by you are improving their trust and authority through additional backlinks.
- Some of the backlinks that led to your previous ranking have been devalued by Google.
- Google has updated its algorithm to assign different weights to various on-site and off-site factors.
Your site may be fined for work done months, or years ago. It is very possible that you have done something in the past year, which has resulted in your site being ranked higher in rankings since that time, now it is a very big thing that has led to a fine.
Only one of the issues listed below may be enough to penalize your website, however, often it will be a combination of them.
How to know if you have a penalty
Manual penalties include the Google team manually reviewing your team and finding that it has violated their guidelines; An algorithmic penalty occurs when your website triggers a filter that is automatically picked up by their search engine algorithm.
You can check to see if your website has received a manual penalty by going to Google Search Console and selecting Security and Manual Acts> Manual Acts.
Knowing if you’ve been hit with an algorithmic penalty is very difficult to tell because Google won’t notify you, and you’ll find out through the harsh reality of seeing a sharp drop in traffic or sales / inquiries. By conducting an audit on your website with an SEO agency or consultant, you can find out which rules you have broken.
The severity of a penalty can range from a temporary ranking hit, to near-permanent exclusions from Google search results. By taking the necessary steps and following the “white hat” ethical SEO, you can be hit with punishment by the search giant.
Now, let’s review the 5 tips below to help you avoid SEO penalty in the first place.
How can you avoid Google penalties and protect your website’s SEO visibility?
Optimized Anchor Link Text
Google thinks that there are many links on your site that use anchor link text (the text that makes up the clickable part of a link) that actually match, or are very closely matched, to which you Trying to rank. The exact percentage allowed is not known, and likely varies from industry to industry, however, if more than 20% of the anchor text of the links pointing to your site is optimized then it can be a problem.
Many links from low quality sources
Google feels that there are too many links pointing to your site from low quality and / or spam sites. Each site will naturally have some low quality links, however, when that percentage reaches 75 +%, it becomes a problem. A low-quality source is a subjective term, but as a guideline, consider sites that have an open site explorer domain authority of less than 10, or an Ahrefs domain rank of less than 40, being of low quality.
Too many links from irrelevant sources
Google feels that your site has too many links from sources that are not relevant to the topic of your site. For example, if your site is related, yet very few links come from sites, or pages on multi-topic sites that are travel related, it raises a red flag. Again, the exact percentage allowed is unknown, but if less than 25% of the links pointing to your site are relevant in some way, then this is a problem you need to address.
Payment Link / Link Schemes
- You have paid people to link to your site.
- You have received payment from other sites to link them.
- You have paid for a program or service that automatically creates a link for you.
- Your site is part of a network that agrees to link to each other.
Misleading / manipulation on-page strategy
Google believes that aspects of your site exist to deceive or manipulate visitors or its algorithm. Common examples are:
- – Hiding text to create a page seems more relevant to a keyword.
- – Automatically redirect visitors to a different page in search results.
- – Forcing visitors to stay on the site by disabling the functionality of the web browser’s back button.
- – Clicking on an advertisement when visitors are not given any other option.
Keyword over-optimization on site
Google feels that you have overused the keywords on your site that you want to rank. For example, unnaturally repeating the same keyword phrase within the body text of a page, or using the exact keyword phrase in the title, URL, header tag, image tag, and internal link. Whenever you need to use keywords on your site, you need to use them in a balanced way.
Google penalty by name
Penalties range from a minor, temporary ranking hit (a slap on the wrist) to a search engine index all the way to ejection.
Don’t let cute black and white animals fool you. Search engine algorithms have their teeth and can cut sites that appear to be breaking the rules.
Google Panda Penalty
The Panda update arrived in February 2011 with several rollouts. In early 2016, Panda grew up and became part of Google’s core algorithm.
The Google Panda algorithm aims to prevent poor quality content from making it to the top of search results.
- If Panda finds that your website provides low-quality content, your web pages will be harder to rank. Examples of low-quality web content include: “thin” pages with little or no added value; Product page with manufacturer-provided details and original text; And extensive duplicate content.
- How to avoid panda penalties: Keep pandas happy and happy by providing original content that will satisfy explorers.
With the Panda problem, you can re-earn your search by getting your results back (rewriting / improving your write content), destroying duplicate pages (or stopping them from the search engines), and generally your Provide high-quality content for site visitors. .
Google Penguin Penalty
The Google Penguin algorithm combats webspam by detecting link spam.
When a site’s backlink profile (ie, a complete list of links coming from external sites) contains too many unnatural-looking links, Google suspects that the site is trying to manipulate search rankings – and penguins There is considerable shuffling of the wings.
Google launched the first Penguin update in April 2012. A number of surprisingly slow rollouts were subsequently made, with Google announcing a final update in September 2016. Penguin now works in real-time as part of Google’s core ranking algorithm.
Google says that the new Penguin algorithm no longer penalizes. Instead of demoting a site with low quality backlinks, Penguin now spoils incoming links, so that they do not affect the site’s ranking.
However, your link profile is still your responsibility. Having a large percentage of bad backlinks is a less-reliable sign. Many sites that were affected by Penguin’s punishment still need to take steps to recover.
How to avoid penguin or link-related penalties: If Google detects that a site is buying or selling links, interacting with link exchanges, participating in link farms, or any type of unnatural linking If it is attached, then it should expect to be punished.
Also, if your organic search traffic drops suddenly, it may be due to link-related penalties.
To avoid penguin issues, monitor and clean your backlinks regularly. (Stay tuned – you learn to do this in the next lesson!)
Interfering interracial punishment
Launched in January 2017, Intensive Interstitial Penalty only affects mobile search results.
Google penalizes sites that show an intruder advertisement, popup or standalone interstitial to the mobile user immediately after clicking on a mobile search result.
In general, Google demotes web pages that prevent searchers from easily viewing content. Certain types of interstitials are not penalized, such as login forms and legally required gates (for age verification or other).
This image shows three examples (provided by Google) interfering interstate
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