On-page optimization mistakes can derail your entire SEO campaign. Doing even the smallest thing the wrong way, or forgetting it at all, can prevent your business website from ranking the keywords you choose. These are the most common mistakes you are making.
If there are any of these mistakes in the pages of your website, then this is something that you need to deal with asap. If you know what you are doing, you can usually fix them in under 10 minutes (per webpage). Fixing them, almost certainly, and within a few weeks, will improve your site’s ranking.
Common mistakes on On-page SEO Optimisation
Using the same page title and meta description on multiple pages
A page title and meta description should clearly state what the content is on the page. If you use the same title and description on each page, those titles and descriptions are not relevant to the content on the pages and search engines do not want to display results that are not relevant to the keywords the user Is searching
Listing keywords in your page title and meta description
A page title and meta description should read like an advertisement. Together they should attract attention and entice searchers to click on their listings in the search results. They should include keywords for that page, but in a descriptive and interesting way.
Writing page title and meta description that is too long
Search engines only display about 70 characters for the page title and 160 characters for the meta description. Any characters after 70 and 160 do not appear in their search results. Along with making your list unprofessional, it also means that important information about your page remains ignored by searchers; Both of which will reduce the amount of clicks through your site.
Using your homepage as a landing page for all your keywords
If you use the homepage of your website as the landing page for all your keywords, it is impossible to optimize it properly for all of them. Keywords must be in the page title, meta description, header tag, etc., and if each of those elements on your homepage contains 5+ different keywords, it gives conflicting signals to search engines, which clearly define Are not able to do. What the page is about, it will then not rank well for any keyword.
Using multiple <H1> tags
<H1> means Header1 and, like page titles and meta descriptions, search engines take it as a strong indicator of what the page is about. Each page should include one main topic / keyword and therefore only one <H1> tag. Any sub-topic should fall under a lower header tag, such as <H2> or <H3>, to provide a logical structure to each page and make the main subject / keyword clear to search engines.
Total tags are empty except for the image
Search engines cannot see images like visitors to your site. They can see from the HTML coding of your website where the images exist and where they are located, but until you add the description to the alt tags (alt = “image description”), they won’t know that those images What are, and if they don’t what they are then they won’t give you any credit for them.
Repeating the same keyword in written content
Whenever you need to include keywords that you want the page to rank on, you don’t have to keep repeating them. It is sufficient to use keywords multiple times in the written content of a page. Search engines identify and give credit for words and phrases related to keywords, and they also have a page title, meta description, header tag, and image alt tag, which can be used to determine how a page is ranked. What are the keywords for.
They have many pages with very little content
There is no definitive description of what makes a page ‘thin’ in terms of content, however, only a page that contains a paragraph of text and a picture or video would not be a good example. Such pages result in shorter viewing times, and search engines are thought to measure page ranking time as part of their ranking algorithm, with viewing times considered a negative factor.
Many pages have very similar content
Each page of your website should have unique content that is highly relevant to the targeted keyword. Using template content across multiple pages of your site, and changing just a few words, such as the location and / or product names on each page, provides a poor experience for visitors and results in those pages are being searched by search engines Not showing in results. .
On-Page SEO Factors
Why on-page SEO is important
On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to the searcher’s query.
As search engines become more sophisticated, relevance and semantics in search engine result pages (SERPs) receive greater attention.
Google, with a plethora of complex algorithms, is now much better here:
Understanding what users are actually searching for when they type a query.
Delivering search results that meet user intent (informational, shopping, shipping).
This development needs to be adopted, and you can do this by ensuring that both your website and its content – what users are seeing on your webpages (ie, text, images, video, or audio) – and the elements that Only visible to search engines (ie, HTML tags, structured data) – are well optimized according to the latest best practices.
These 10 areas will help improve your content and authority – and increase your ranking, traffic and conversions.
E-A-T, which stands for expertise, dictatorship, and trustworthiness, is the framework that Google raters use to evaluate content creators, webpages, and websites.
Google has always placed a premium on high quality content. It seeks to ensure that sites that produce high quality content are rewarded with better rankings and that sites with low quality content get less visibility.
2. Title tag
The title tag, an HTML tag that is present in the body of each webpage, provides an initial cue or reference to which topic it is on.
This has been shown prominently in search engine result pages (usually used as clickable links) as well as browser windows.
3. Meta Description
Since the early days of SEO, meta descriptions have been an important optimization point.
Meta descriptions, meta tags that provide details about the page, are often displayed in the SERPs below the title of the page.
Want your website content to perform well on search? Then start writing compelling headlines.
Coming up with a title for a blog post may seem too basic, but a great title can mean the difference between a click and an impression – which is why it is important to make them strategically.
5. Header Tag
Header tags are HTML elements (H1-H6) used to identify headings and subheadings from other types of your content (eg, paragraph text).
6. SEO writing
SEO writing means writing content keeping in mind the search engines and users.
One should not produce material just for this. Remember that you are writing content for people – so that content must be high-quality, adequate and relevant.
7. Keyword Cannibalism
right or wrong? The more pages you have to target a keyword, the better you rank for that keyword.
It is important to quickly identify whether keyword cannibalism exists on your website.
8. Content Audit
Most content creators focus on creating new content that they forget to audit their existing content. And this is a mistake.
Auditing your existing content is important because it helps you:
- Evaluate whether your existing content is achieving its goals and achieving ROI.
- Identify if your content information is still accurate or has become stale (or outdated).
- Determine what type of material is working for you.
9. Image Optimization
Adding images is a good way to make your webpages more attractive. But not all images are created equal – some can even slow down your website.
Optimizing images properly will help you create a valuable SEO asset.
10. User Progress
Increasing the on-page SEO elements of your website is only half the battle.
The other half lies in ensuring that users do not bounce – but instead, they will keep looking at your content, interacting with it, and coming back longer.