Estimating the level of competition for a keyword
Every keyword that you want to rank for your business website is effectively a contest that you enter, and you need to make sure that you are participating in competitions that are good for your winning There is a possibility. Before being able to assess the level of competition for a keyword, you first need to know who your competitors are. Many people incorrectly place too much weight on the number of search results that a search engine displays in response to a particular keyword search. They think, for example, if they want to rank their website for a ‘mortgage calculator’, and Google shows 60 million results for that search term, they have 60 million competitors.
In some ways this is not wrong, as they would need to pull out of around 60 million webpages for that keyword in the first place, however, not all of those pages actually try to rank for ‘mortgage calculator’ Is performed. ‘Google is not saying that 60 million website owners want to rank for that search term, just that the phrase is included somewhere in that 60 million pages. The vast majority of those 60 million pages won’t really attempt to rank for a ‘mortgage calculator’ either. They will either be trying to rank for a different keyword phrase or not trying to rank for anything.
It is not possible to actually find out how many website owners are trying to rank their site specifically for a keyword – without personally reviewing each page returned to the search results for that keyword. . Although it does not matter. Which cases are currently ranking on the first page of results for that keyword. There are 10 sites on the first page that you will eventually have to dislike if you want your business website to rank first. Those 10 sites are your real competition for keywords.
If you don’t think you can beat those 10 sites on the first page, then it makes no sense to try to rank for the keyword in the first place, as if you’re not at least on the first page, then a lot. It is unlikely that your site will be clicked on, or even seen by people searching for that keyword anyway. Therefore, when doing keyword competition analysis, only concern yourself with websites that are currently ranked on the first page for a keyword. As an argument, you should even go so far as to concern yourself with only websites ranked in the top 3, because you really want your site to rank.
Therefore, establishing who the actual competitors are for a keyword, how can you assess the strength of those competitors and is it realistic for you to try to rank your website for that keyword? These are the factors you need to consider when assessing your competitors:
Page Title – The title of a page is a blue, underlineable click that Google displays for each website in its search results. This is the primary SEO to put keywords in the title of the webpage you are trying to rank. If there are sites on the first page that do not have keywords anywhere in the page title, this is a good indication of the low level of competition.
On-page tag – A variation of the keyword in, or near to, the page’s header and image alt tag suggests that a competitor has gone a step further in optimizing the page for a particular keyword. If they have done that they have probably invested money in SEO in the past, or are currently doing so. Having keywords in the on-page tag does not strengthen a competitor, but it does mean that they are not weak.
Content – If your competitors have good content on the particular URL shown in the search results for the keyword, not only in terms of length, but also in terms of quality and authority, then it contributes towards a higher level of competition. If you want to rank well in the long term, then your aim should be to have content on the page that you want to rank equal to or better than the content on your top 10 competitors’ webpages.
PageRank – PageRank (PR for short) is a score between 1 and 10 that Google assigns to every webpage on the Internet that estimates the importance and authority of that page. This is not as big a factor as you would think in terms of ranking, as ranking is related to relevance as well as importance and authority. A webpage with a PR of 1 can rank higher for a keyword than a webpage with a PR of 4, if Google considers the PR1 page to be more relevant. This is not really an uncommon scenario, so do not think that your web page will not rank low PR, but will not rank 10 webpages with high PR. Nevertheless, if the first page sites typically have a PR of 4 or more, then you should have a higher level of competition.
Backlinks – This is the most important factor in determining the strength of your rivals. It is also the most difficult factor to assess. It is not a straight forward case that whoever has the most backlinks ranks the most, but rather a combination of the number of backlinks where those backlinks come from and what text was used to create those backlinks. goes. If competitors have a lot of backlinks from different websites, backlinks are used on pages with a PageRank of 2 or more, and backlinks in the text are used for keywords, or a variation of it, to rank you Trying, then consider. Competition too high.
To fully assess the above factors, you need access to a specialist suite of tools with ahrefs.com recommendation. The more you are completely better off, such as you mistaking the level of competition for a keyword you want to rank and trying to rank for a keyword with a higher level of budget when you have There is not a high level of budget. , Then you will never rank for it and you will never see returns from the money you invest in trying to rank for it. Only 10 sites can be featured on the first page of results, so if you have a small budget to spend on SEO then expect your company’s website to rank well for high-competition keywords at least in the short term is.
Understanding Keyword Competition Analysis
Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including the use of their specific keywords.
The goal is to get a bird’s-eye view of what you’re doing against your opportunities and where your opportunities are.
Why you need to do competitive analysis
Tell me, do you ever think of any of the following?
- Rapidly increasing your traffic by using resources fully at your disposal
- Finding high search volume keywords that are not targeted by other SEOs in your location
- Finding keywords that give your competitor the highest ROI
- Go after the high-competition keywords and win
I bet you do. These are opportunities that provide competition analysis.
More specifically, it tells you how you fare against your rivals
SEO is, by design, a competitive factor.
You want to rank higher, spend less, and claim the largest ROI. The way to do this is to know where you stand in relation to your rivals.
What resources do you have at your disposal? What progress have you made to improve your ranking? What else can you do to advance them without furthering the competition?
When you analyze these factors thoroughly, you can find golden keyword opportunities that can increase your traffic by leaps.
And it allows you to indicate higher ROI opportunities
Unless there is a rhyme or reason for your keyword research, you need to know which opportunities will take the least amount of time in your limited resources to achieve the highest ROI.
These high-impact keywords can have low search volume and still get the results you want.