How to increase traffic to your business website : So let us say that you are a budding entrepreneur. You have set up the business for yourself and are setting up that important website. This is your digital storefront. There is no need for that brick-and-mortar store anymore. There is no need for a random person to patronize your shop from the street. Today, all you need are those virtual visitors – the people you are selling are keenly interested in buying.
The problem facing most people is not how they can setup a website or even start a blog; It’s about how they can actually bring traffic to that digital destination floating about bits and bytes of cyberspace. If you are not an experienced digital explorer yourself, then you are struggling to get the proverbial word through various forms of online marketing.
#1 Make Your Blog Content SEO Friendly
Blogging and SEO are not separate aspects of your business’s online strategy. There is a major crossover between the two – your blog can boost your site’s overall SEO and SEO principles can boost the risk and traffic your blog receives. Creating SEO friendly content for your blog greatly increases the likelihood of people searching your blog content through search engines, which are the biggest source of traffic. It is not difficult to make your blog posts search engine friendly. It essentially comes down to doing two things – creating content based on the keywords people are searching for and then including those keywords including the title and the content of your blog post.
#2 Link to other people’s blogs
Those who have blogs consider it good practice to help other bloggers when possible, and most bloggers who seek help come in the form of backlinks. The blog of your company website is an ideal place to refer to the quality content that you find on other people’s sites that you think visitors to your blog will find useful as well. People who run a blog usually keep a close eye on where the traffic is coming from and who is linking to them, so if you refer to the content on their sites it will go unnoticed. The more links and traffic you give to others, the more you get back.
#3 Use social websites to make connections and share content
No matter how great and shareable the content on your business blog is, if you do not have a connection and influence in the social arena, you will struggle to attract visitors from social media websites. You have to use those sites not only as a tool to promote your content, but also to help build relationships with others in your industry and promote their content. As mentioned above, other blog owners will find out if you have taken action on social sites to help them, and if they see that you have helped them, They are very likely to help you in return. It takes only 10-15 minutes to share content and message people through social media sites.
#4 Create content that people like
The content that you publish on your main business website will often be commercial in nature, as its primary purpose is to directly influence visitors to purchase products or services from you. There is almost no chance of commercially focused content being shared on Facebook, Twitter, Google+, etc. Your blog allows you to be more creative when creating content. The purpose of that content is not to sell directly, but to increase traffic, brand awareness, and online authority. By creating content in formats (top 10 lists, infographics, videos, etc.) and genres (polite, controversial, sentimental, etc.) that are popular on social media sites, your blog posts will be shared more and attract more traffic.
#5 Join relevant online groups and communities
It is easy to build relationships online to reach people and make new connections if your name is familiar in groups and communities that are relevant to your industry. Along with groups and communities within Facebook, Google+ and LinkedIn, online forums are good for linking to your own content, commenting on other people’s content, discussing trends and developments, and generally showing your expertise and authority Provide opportunities. If your coworkers and potential customers see you making interesting points and comments on 3rd party sites, they need to make sure what content you are saving for your site, and would like to see it for themselves.
#6 Comment on other people’s blogs
Commenting on other blogs is another way to introduce others to you and show your expertise and authority. When commenting you are usually allowed to link back to your own blog, and if you take the time to leave a thoughtful and interesting comment, there is a good chance that the owner of that blog will be curious that you Who is and what is yours is about the site, and will click on the link to go to your blog. Some other readers of that blog, who, if the blog is relevant to your own, will also follow the link to your blog in exactly the type of traffic you want. The more unique, creative and valuable the comments you make, the more effective this method is for increasing traffic to your blog.
#7 Create content to post on other people’s blogs
You will almost certainly have a regular and loyal readership as other blogs in the same, or related, niche. The readers of those blogs are prime candidates for being readers of your business blog. The ideal way to convince those people to visit your blog is to showcase your expertise on the blogs they are already visiting regularly. It can be hard to convince other blog owners to publish your content (with a link to your site) to your site, so you need to make sure that you are providing them with some value in return. This value can come from giving them a piece of excellent quality content, followed by a good social media that will visit their site to check your content, in turn offering to publish their content on your blog, Or even a financial payment.
#8 Make it easy for people to subscribe to updates
There are a lot of interesting blogs and websites on the web that expect every visitor to remember your name and URL and get a chance to return. Even if they go once and think your content is good, they probably won’t find their way again until they subscribe to the update via email or RSS. Therefore, subscribe as easily as entering an email address and / or clicking a button, using a set up subscription system (for example, FeedBurner), and keep the membership area in a prominent position on your blog , Such as directly below each blog post or at the top of your blog’s sidebar.
#9 Track and analyze where visitors to your blog are coming from
Some of the content you publish will be shared on social sites, and will generally increase traffic to your blog, and some will not. By using Google Analytics, you can find out exactly which types and formats of content are the best and then record your future output along those lines. You can also review data (such as viewing time and bounce rate) on older blog posts to highlight under-performers. If a blog post is having a negative effect by removing people from your site, you can rewrite it or, as a worst case scenario, even delete it. Additionally, in Analytics you can see where visitors to your site are coming from, which means that you can focus your efforts on the traffic sources that are delivering the most visitors to your blog.
#10 Host Webinars
People love to learn, and webinars are a great way to impart your intelligence to your eagerly awaiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Be sure to archive the presentation for later viewing, and promote your webinar widely through social media. If you are wondering how to do a webinar, click on the link for some tips.
#11 Attend Conference
Whichever industry you are in, there are likely to be at least one or two major conferences and conferences that are relevant to your business. It is a good idea to attend these events – speaking on them is even better. Even a half-decent decent speaking engagement is a great way to establish yourself as a thought leader in your industry and gain critical exposure for your site.
Okay, that’s what today’s post does about it. If you have received your suggestions to increase traffic to your website, I would love to hear them.
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