local SEO citations

Guide to Local SEO Citation Building – SEO Tips 2021

What are local SEO citations

Your local name, address and phone number are mentioned online in a local citation. Many SEOs believe that they are an important ranking factor for local SEO.

Citizens appear in many different places: business directories, social networks — anywhere a person may be looking for information about local businesses.

A quote is an online reference to your business name, address, and phone number (NAP). Like links to your website, Google uses them when evaluating your business’s online authority. Unlike links though, citations do not need to be linked to your business’s website, so you can get credit for them. So, it is fine to list your napp in plain text.

A partial quote is one that includes only part of your NAP – perhaps your name and phone number or name and address. It is better than nothing, but not as beneficial as a full quote. A complete quote is one that contains the complete NAP of your business. It doesn’t matter how visually (horizontally or vertically) this information is listed, as long as it’s all there.

Why are citations important?

Citizens are useful for two main things:

  •     High ranking for local search queries (probably)
  •     Helping people find your business online

How citations Help With Local SEO ?

Search engines are believed to help verify the existence, validity and reliability of your business. If the same description appears in many relevant and reliable websites, then Google has increased the likelihood that your business exists, is operational, and what you say about it is true.

According to a survey by Mosaic, citations are the most important fifth ranking signal for local questions.

What kind of quotes are there?

Before we talk about constructing citations , we need you to understand two types of citations .

Structured citations

A structured citation lists the name, address and phone number (NAP) of a business. Directory listings and social media profiles are good examples of these. The information of each company is displayed in the same way, and the page is effectively built around that data.

Unstructured citations

An unstructured citations is a relevant mention of a business. They usually feature as a result of blog posts, forum posts, or press mentions.

Where can you get a citations ?

It is a common misconception that the only place to get citations is from directories – either local or industry-specific ones – but this is not true. There are good places to get citations from a directory, but there are also blogs, forums, social media sites, etc. Therefore, do not restrict yourself to considering only directory sources as citation sources. Some alternative sources for citations include:

  •     Press releases
  •     Articles and guest post bylines
  •     Question and Answer Sites
  •     Image and Video Description
  •     Profile page
  •     Forum Signatures

The best starting place for citations, however, is the following recommended for local businesses in the UK:

  •     www.yell.com
  •     www.yelp.co.uk
  •     www.foursquare.com
  •     www.facebook.com
  •     www.bingplaces.com
  •     www.192.com
  •     www.scoot.co.uk
  •     www.thomsonlocal.com
  •     www.hotfrog.co.uk
  •     www.opendi.co.uk
  •     www.cylex-uk.co.uk
  •     www.118.com
  •     www.freeindex.co.uk
  •     www.directory.independent.co.uk
  •     www.directory.thesun.co.uk
  •     www.touchlocal.co.uk
  •     www.uksmallbusinessdirectory.co.uk
  •     www.citylocal.co.uk
  •     www.cityvisitor.co.uk
  •     www.infobel.com

Depending on your location and your type of business, you should be able to list at least 75% of your business. All of these provide a free list option, which usually does not allow links to your website, but is fine for building a citation. When signing up for these directories, do the following:

  •     Set a new email address specifically for sign-up, as you will inevitably receive repeated spam / marketing emails later.
  •     You can apply wherever you want, where applicable, provide more details about opening hours, descriptions, photos, etc.
  •     Verify ownership and / or lists on all sites that allow you to do so.
  •     Do not link to a site simply because they say that they only link to you if you link to them

Listing your business in those directories is a good start, but you should not stop there. You should find out where your competitors’ quotes are and try to replicate them. By searching on Google for a competitor’s name and their postcode, you can see your competitors’ quotes. To do this, do a Google search for the keywords you want to rank for. See the Google My Business page for each business on the first page of the local business listing and note each contestant’s name and pincode.

Next, search on Google for each competitor using this search query:

It is important that you use both quotation marks and AND in the search query, and use (-site: http: // www.) To exclude the results from your business website, so that the results are kept as brief as possible. Can go . Look at the first 5-10 pages of search results for each contestant and take note of the URLs where their business is cited and not yours.

For each contestant you analyze, you will find anywhere from a handful to hundreds of citations. Your competitors will likely receive quotes from some of the directories mentioned above, but they will also be cited in other places – websites, blogs, forums, etc. – that are specific to your particular location and / or your industry.

After combining the citation sources for each contestant and removing duplicates, you should have somewhere between 10 and 100 additional sources from which you can potentially obtain citations. Some of those quotes will be easy to obtain, and will involve simply signing up to a website, while others will be more difficult, and you may need to call someone or write an article for their site.

At the end of this process, with SEO quotes from directories, quotes from your competitors, and quotes from alternative sources, you should easily have a total of 50+ citations, which in most instances, will be higher than any of your competitors. Has However the creation of a citation for local SEO should not be just a closed process. You should always keep your eyes open for new opportunities to list your business’s NAP, and you should also re-analyze your competitors’ quotes for new citation sources every 6 months.

Why it’s important to keep your Citation consistent and accurate

For both structured and unstructured citations, you need to do your best to keep them accurate and consistent. This means that one place does not have a phone number, and another has a completely different number.

This is not only considered bad for local SEO, but it also erodes the trust of consumers. In fact, one study found that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online.

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