Due to the constant updates and refreshes of Google’s ranking algorithm, the pages in your website will have a Google ranking, which often fluctuates – day to day and week to week. Even in a day, a page on your site can rank differently for the same keyword. Website ranking fluctuations within a day are usually only one position or two (up or down), but over the course of a month, your Google ranking for a single keyword can change a lot (from 15th to 8th. From 5th to 9th to 3rd, etc.).).
Also algorithm updates, where your website rank in Google will also vary due to localization and personalization.
Where The Website Is Ranking In Google Check
Localization is where Google returns different search results, or the same results in the same order, depending on the location (country or city) of the searcher and website. For example, someone based in Manchester who types in Google, Accountant, will see the sites listed in the search results for someone located in Birmingham who searches for similar keywords. This is because Google will assume that you have webpages related to businesses or that it would be more relevant for you to talk about your specific location.
Personalization is where Google converts search results for a keyword based on what they know about the searcher from their previous searches. This can happen if the searcher is signed in to Google (including Gmail or YouTube) or is using Google Chrome. For example, if someone has visited a site before, when they search for a keyword that is relevant to that site, the site may appear higher in the search results for the searcher who is searching for other keywords. Will do for the people. .
This is important information as a business owner because you can be confident that your own web page is performing better in search results than if you rely on your own search experience. To get an accurate picture of the performance you have to use incognito mode, web proxy, tracking tools like Google’s search console or third party software.
Average position data is most useful
Due to algorithmic updates, localization, and personalization, knowing about your average Google website ranking across times and locations has more value than knowing where your site is ranking for keywords at a specific time and from a specific location is.
You can check those keywords through Google Search Console to see what the Google ranking is for your site, and the average position in search results for each of those keywords, which is free, quick, accurate, and comprehensive.
Check my website’s google ranking
Want to know where my website ranks on Google? It is easy and free. Just follow these instructions that will help you to use Google’s search console.
- Sign in to Google Search Console.
- If you have not already done so, click on the name of your website (or click ‘Add Site’).
- Click ‘Display’ (in the left-hand sidebar).
Note: Impressions, clicks, and CTR numbers shown in Search Console are approximate rather than exact numbers. In addition, they may differ from the data displayed in Google Analytics due to technicalities and the number of calculations being made and the time interval between the data being made available.
- To see the metrics – each of the 4 boxes can be clicked (‘Total Click’, Imp Total Impressions ‘,’ Average CTR ‘, and Position Average Position’). Click it once and the background is colored and the corresponding metrics appear in the graph and the data table. Click it again and the data is hidden. You can view one metric at a time, all four at once or any combination.
- Data to View – ‘Queries’ ,, Page’ ,, Countries’, – Devices’, and Search Queries’ and eries dates’ actually click on the tab to see different information about your organic search traffic. Click on any of them. To view website ranking data, select the ‘Queries’ option which is the default view.
- Filter – Click on the ‘Type Search Type’ box to choose between Web, Image, Video or News results. Click the date filter to select a custom date range. Click like + New ‘to add more filters for things like a specific country, device, or search query. To remove the filter, click the small cross next to the filter box.
- Totals and Averages – Combined totals and averages for all keywords ranked for your site during the date range chosen for your site.
- Built-in data used to draw graphs. A maximum of four columns can be shown, based on which metrics you clicked in A. You can also change these columns by clicking on the font next to the above ID. Click – How many times someone has clicked your site from search results after searching for a specific keyword or term. Impressions – The number of times your site has been displayed in search results for a specific keyword. CTR (Click Through Rate) – Click ions impressions x 100. The higher the CTR, the better, and the higher your site’s ranking for a particular keyword, the higher the CTR for that keyword. Position – The average position of your site in search results for a specific keyword. As this number is an average, your site may not actually rank in that exact position – either before or now. For example, if your site is ranked third for half the time of a keyword and 9th for the same keyword, it would rank 6th in its average position.
FAQ’s to help explain the basics
Q1. What is the ‘ranking position’ of a website on Google?
To generate ‘Generate Organic’ search results, Google matches each word or phrase typed in the search box (your key word or search phrase) to your index of web pages you search for. Google displays these matches as search results which are only lists of web pages in order of relevance. Therefore, the first organic result is the web page that Google considers most relevant to your search, and so on. If a web page first appears in a list of results, it is asked to be in a position for the first rank or for that specific key word. Likewise, if it falls to the 37th position in the ordered list of search results, it is called ranking position 37. Ranking terms are reserved for ‘organic’ search results and do not normally include non-traditional organic results (such as maps) or paid advertisements (Google ads).
Q2. What are the types of Google search results?
These days Google gives a variety of results for a search whether it is on a mobile device or a desktop PC. For example, if you search ‘Cake Shop Liverpool’ on a mobile, you see three ads, then a map-based list of local businesses, then some image results, and then finally you get organic search results . The type of search result you see will vary depending on the device you use and the device you are searching for. There are usually 10 ‘organic’ results on each page whether you search on a desktop or mobile device. To see more results, you have to go to page two on the desktop or select ‘More Results’ on mobile. For large searches, there may be thousands of these pages listing millions of websites.
Q3. What is an ‘organic’ search result on Google?
An organic search result is based on Google’s best estimate of the best webpage that answers your search term. This is in contrast to other search results such as advertisements, which appear based on how much a company is willing to pay you to see your ad. For this reason, they are not always very relevant to your search. Other search results from Google coincide with these organic results and advertisements. These non-traditional organic results such as maps, images, and products are another way Google tries to provide you with relevant results. In some cases this is by prioritizing different types of content (eg images or videos instead of page text) or by showing results for slightly different search terms. How these results are generated is unclear and it is not always straightforward to what extent they have been paid or manipulated in other ways. As a result, organic search results remain the gold standard because they are about matching a key word search to relevant content.
Q4. Do Google ranking positions differ based on search?
Yes, Google does not provide the same search results for queries to all users. Factors such as the user’s location, the page’s relevance to their location, and their previous search habits affect what they see.
Q5. How to check website ranking on Google?
Google’s Search Console is a free tool that website owners can sign up for. Learn how to check your website ranking on Google with this tool at the bottom of this article. It shows all the terms that website searchers used in organic search to help search the website and how webpages were ranked for these search terms over time. There is a lot of information about these visitors, including their country and device. There are also many good commercial ranking services that you can pay for that track ranking positions and provide user friendly reports and alerts.
Q6. What is ‘SERP’?
‘SERP’ is an abbreviation for ‘search engine results page’, that is, a search query result page for a query on Google. The first 10 organic results will appear on page 1, the next 10 results on page 2, and so on.
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