Google’s Ranking Factors

Google Search algorithms Ranking Factors – How Does Google Rank Websites – SEO Tips

Website ranking is a complex subject and how Google ranks websites and pages is determined by hundreds of inter-connected factors. The websites that Google ranks on the first page of their search results for any search term are the ones they consider most relevant and useful. They determine which websites are most useful and relevant using a complex algorithm (mathematical process) that takes into account 200+ factors.

How Does Google Rank Websites

Google did not tell people what those factors are, however, through a combination of research, testing, and experience, a good SEO consultant knows what the most important factors are. For example, most SEOs would agree that all of the following are important ranking factors:

  •     Keyword usage
  •     Site structure
  •     Site speed
  •     Time spent on site
  •     Number of incoming links
  •     Inbound link quality
  •     Mobile utility

The algorithm is designed and set-up by humans, however, the ranking given to websites is completely determined by the outcome of the algorithm. There is no manual intervention by humans to adjust the ranking of specific websites by the algorithm.

The first place website is the website which the algorithm has given the best score considering 200+ factors. Google is constantly reviewing, adjusting, and updating its search results, so a website that ranks first today may not even be on page 1 next week.

If a website where it resides rises or falls in search results, depends on an overall idea – how it compares to the websites it is competing with, ie other websites that rank for those keywords Whom she wants to rank.

So, for example, if a website that is ranked 4 pages for a particular keyword phrase decides to add new content and find new high-quality backlinks, to improve its site structure , While 1 – 3 pages of search are on the website. If the results do not improve as well, the website will increase on the 4 page ranking.

How much this increases is dependent on the existing authority and quality of the sites above it and how much Google’s algorithm places value on the improvements made on the website. It can only grow to one or two positions or it can rise directly to the number 1 position.

Google’s Ranking Factors

Google uses over 200 ranking factors in their algorithm

  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction
  • Special Google Algorithm Rules
  • Brand Signals
  • On-Site Webspam Factors
  • Off-Site Webspam Factors

Domain Factors

  • They use domain age. But it’s not that important
  • Keyword appears in top level domain
  • Keywords as first words in domain
  • Domain Registration Length
  • Keywords in subdomains
  • Domain history
  • Exact match domain
  • Public vs. Private WhoIs
  • If Google recognizes a particular person as a spammer, the penalized owner
  • Country TLD Extension: Having a country code top level domain (.cn, .pt, .ca) can help with site rank for that country.

Page level factor

  • Keywords in title tag
  • The title tag begins with the keyword
  • In keyword tag description
  • Keyword appears in H1 tag
  • TF-IDF: A great way to say: “How many times does a certain word appear in a document?
  • Content Length
  • Table of Contents
  • Keyword density
  • Latent semantic indexing keyword (LSI) in content
  • LSI keyword in title and description tag
  • Depth in page cover subject
  • Page loading speed via HTML
  • Page loading speed via chrome
  • Use of amp
  • Entity match
  • Google hummingbird
  • Duplicate content – negatively affects the site’s search engine visibility
  • Rel = Canonical: When used properly, the use of this tag may prevent Google from penalizing your site for duplicate content.
  • Image optimization
  • Material recency
  • Content update volume
  • Historical page update
  • Keyword prominence
  • Keywords in H2, H3 tags
  • Outbound link quality
  • Outbound Link Theme
  • Grammar and spelling
  • Syndicated content
  • Mobile friendly update
  • Mobile utility
  • Supporting “Supplements
  • Number of outbound links
  • Multimedia
  • Number of internal links pointing to the page
  • Quality of internal link pointing to the page
  • broken links
  • Reading level
  • Affiliate link
  • HTML errors / W3C validation
  • Domain authority
  • Page rank
  • URL length
  • URL path
  • Human editors
  • Page rank
  • WordPress tag
  • Keyword in URL
  • URL string
  • References and Formulas
  • Bullet and Numbered List
  • UX Signal for Other Keywords Page Rank
  • Page priority in sitemaps
  • Page age
  • User friendly layout
  • Parked Domains
  • Useful content

Site-level factor

  • Content provides value and unique insights
  • Domain Trust / TrustRank
  • Site architecture
  • Site update
  • Sitemap presence
  • Site uptime
  • Server space
  • Ssl certificate
  • Terms of Service and Privacy Page
  • Duplicate meta information on site
  • Breadcrumb navigation
  • Use of Google Analytics and Google Search Console
  • User Reviews / Site Reputation

Backlink factor

  • Adding Domain Age
  • # Linking the root domain
  • # Link to separate C-Class IP
  • Backlink anchor text
  • Link to .edu or .gov domain
  • Linking page authorization
  • Right to add domain
  • Link to competitors
  • Links to “expected” websites
  • Guest post
  • Backlink age
  • Natural link profile
  • Schema.org Usage
  • Forum link
  • Linking content quality

User interaction

  • RankBrain: RankBrain is Google’s AI algorithm
  • Organic Click Through Rate For A Keyword
  • Organic CTR for all keywords
  • Bounce rate
  • direct traffic
  • Repeat traffic
  • Number of comments

Read more google Search algorithms at here : https://www.google.com/search/howsearchworks/algorithms/

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