What is duplicate content?
Duplicate content describes the same domain or root block of content appearing on the same domain (such as your website) or across domains. In most cases, duplicate content is not intentional or misleading, which is why Google does not issue duplicate content fines.
Why is duplicate content an SEO issue?
Some companies wonder why duplicate content is an issue, especially if duplicate content is on their own site. The problem stems from people stealing content from other sources and using it as their own.
Look at it this way: You spend a lot of time and effort to create your content. How would you feel if that material could be stolen by your rivals without penalty? Won’t you get angry Of course!
The other problem with duplicate content is that search engines do not know which page to rank. If your site has two pages with similar content, what service should Google provide to searchers? Which is more relevant?
Not to mention, from Google’s point of view, a site with a lot of duplicate content doesn’t seem valuable. Your website looks thin, which can harm your ranking in search results. For your business, which means less traffic, which means less leads and sales for your company.
While Google does not issue duplicate content fines, it uses duplicate content as a ranking factor. This is why the answer to the question, “Does duplicate content harm SEO?” One is yes, and if you have it then why do you need to fix duplicate content on your website.
Is there a duplicate content penalty?
No, Google does not issue any duplicate content fines. At least, not directly.
If your website has duplicate content, Google uses it as a signal. It sees that similar (or near-identical content) indicates that your site does not have much to offer users when it comes to original and supporting content.
For your website, this results in a lower ranking, which affects your site’s traffic and revenue.
Duplicate content puts your SEO efforts at risk
Having quality, official, regularly updated content on your business website is important for several reasons:
- Demonstrates his expertise and knowledge.
- Helps potential customers make purchasing decisions.
- The chances of visitors to your site increase again.
- This makes it more likely that other websites will link to you.
- Increases traffic from long-tail searches.
Unfortunately, many businesses ignore this important aspect of their website and SEO process. They want to spend as little money as possible on the development of their website because they have paid to design it. However, the development of your website should not be considered as a job once or twice a year. It should not be considered only in terms of visual appeal.
Everyone likes to see a well-designed website, but a choice is given between a great-looking website with very little / poor content and a poorly-looking website with great content, which people prefer the latter. They do not search online to look for beautiful websites. They are searching online for a specific reason and if you meet their needs there is a good chance that they will buy from you, either directly or in the future.
The obvious answer for businesses that want the benefits of good content, but who don’t want the hassle of creating it, or the expense of paying someone else to create it, is to find other websites that have good content and copy them. To do. Copying text from other websites is extremely easy – select and copy all. Copying images is just as easy – right click and save as. Using this approach, you can potentially add a new page to your website in less than 5 minutes.
This is one of the worst things you can do on your business website. Practically all content published online is covered by copyright law and the penalties are the same as if you have published a duplicate of someone else’s book under your name or if you have used someone who is someone else Has taken on your printed promotional material without paying them. It is a myth that “because it is online, it does not matter”. It matters only one. The penalty is only one.
Some people think that due to millions and millions of websites, they are less likely to be caught using someone else’s content. Although it is actually easier to get caught than copying offline content. To know if someone has copied the text, all that needs to be done is to do a Google search for a sentence of text from the content with quotation marks around it, namely “Content Text sentences from “. This will immediately return a list of everywhere on the Internet that the exact same sentence has been used. Try it out for yourself by searching for a sentence from a Wikipedia article.
Even if a website is not forcibly taken down, it can still be blacklisted by Google. Copyright owners can notify Google that someone has copied their content without authorization. If Google agrees with them, they will, at the very least, remove pages with copied content from their search results. At worst, they will remove the entire website from their search results, and not showing any keyword search at all for Google will have a huge negative impact on visitor numbers. Night traffic will be reduced by at least 90%.
They are the worst case scenario, but the worst case scenario is very bad. Even if the copyright owner doesn’t know, or doesn’t care, if you’ve copied their content, Google’s algorithm is smart enough to know if new content comes first. Has been published elsewhere. There is no penalty, such as, if they find that the content already exists on your website (unless the copyright owners file a complaint for them, as noted above), however, the algorithm determines To keep in mind where to rank the page in their search results.
Google cares a lot about giving searchers a good range of relevant and interesting results when they search for something. If they are listed exactly the same, or very similar, the pages of content on the first page of their search results will not be pleased to find the searcher many times when a keyword is searched. Who wants to see the same content on a set of different sites? People want to see different information, opinions and opinions. Therefore, Google will only show the same page of content once in its main search results, and that page will be the original publisher, not the person who copied the content.
Google will usually show the searcher the website that previously published the content, and then below that in the search results will be the message “To show you the most relevant results, we have omitted some entries that are very similar to the one already displayed . If you wish, you can repeat the search with the included results. “So, the copied versions can still be accessed, but almost no one is going to be able to repeat the search that is left out. Be able to view the pages. They will simply click on a single page that Google has shown them. Why would they waste their time repeating the search to see the same content listed multiple times?
If you want to avoid any / all of the above issues, the answer is that you do not copy content from other websites for your own use. Spend time or invest in it, creating original content.
Some FAQ’s for Copying Content
Q1. What is the penalty for copying content from any website?
Google severely penalizes the copied content. If your content has been used online elsewhere, you can notify Google. Google can then remove pages that have content copied from their search results. In severe cases, they may even remove the entire website from your search results.
Q2. Is it illegal to copy website content?
For legal purposes of copying website design: You cannot copy copyrighted elements such as images, text or source code. It is illegal to use content with one’s logo or trademark. You can gather inspiration from many sites and incorporate them into your web design.
Q3. Can you copy articles from other websites?
If you want to copy content from another source, you can only do so to highlight that content. This means that you can include an extract with attribution and return a link to the original, but you simply cannot copy someone else’s work. If you do not cite the author, the reader will think that it is your work.
Q4. How much can you copy without infringing copyright?
There is no 30% rule, and any time you copy someone else’s writing, pictures, website, or other creative works, you run the risk of copyright infringement.
Q5. How do you know if a copyright is copyright?
To use your online “public catalog search” for copyrighted works after 1978, visit the official website of the United States Copyright Office. Use the “keyword” search field for phrases in the copyright record. To search for the exact phrase, surround the phrase with double quotation marks.
Q6. How do I get permission to use copyrighted material?
One way to ensure your intended use of a copyrighted work is to legally obtain permission or license from the copyright owner. When you want to use the content specified in your permissions request, contact the copyright owner or author.
Q7. How do you avoid copyright issues?
Tips to avoid copyright infringement
- Be careful if this is not your original work. If you have not made it, the work is not yours to use freely, even if there is no copyright symbol. …
- Read usage rules. …
- Understand what open source means. …
- Do not believe what you hear.