Backlinks to your website can increase traffic, build credibility, and help your brand rank higher on search engines. Therefore it is important to make links a part of your SEO plan. We have four link building 101 tips to take your hyperlinking game to new heights in 2020.
If you are an SEO marketer, or simply want to boost your brand’s ranking on Google search, then the top link building techniques for 2020 are probably on your radar. Link building can help reaffirm the credibility of your website, creating a network of access to many publishers and web pages.
Do backlinks still work for SEO 2021? Are Backlinks still important 2021
In short – yes. But the old ways of doing link building are dead.
Sadly, a lot of resources are wasted on ineffective backlink programs.
On several occasions, Google has stated that it is ignoring too many backlinks on websites for various reasons.
Let’s explore the status of manual outreach, the emergence of “curated links” and “blogger outreach” packages, and where your time and energy are best spent building links
Backlinks are important to SEO because some search engines like Google will give more credit to a website that has a good number of quality backlinks and considers those websites to be more relevant than others in their results pages for search queries.
The number of backlinks is a sign of the popularity or importance of a website.
Backlink factors to consider for SEO:
- Total Referring Domains – The more high quality domains that link to your website, the better.
- Total Backlinks – For popular keywords, the top-ranked websites had a total of 3000 backlinks.
- Total referencing IP – The top-ranked websites mentioned IPs between 20,000 and 25,000.
- Total Follow Backlinks – Total Follow Links count towards your Google ranking factor – the better these types of links are.
- Total Number of Anchors – The SEMRush study makes it clear that anchor tags have a higher ranking weight for more popular keywords.
- The presence of keywords in the anchor – except for very popular keywords – has the least impact on domain ranking.
Creating quality backlinks is extremely important for search engine optimization, and because of their importance, it should be very high on your priority list in your SEO efforts.
What is link building in SEO?
Link building is an SEO technique that helps readers find informative blogs and articles through other webpages on the Internet and helps brands find a large number of content stores available online. This includes getting another page to link to a particular webpage:
- Drive traffic to content assets and generate revenue
- Help a search engine crawl the web to find and rank your webpage
While the user sees only a part of the link, the search engine looks at the entire hyperlink structure and extracts useful data from it. Here is a link building example that makes it clear. If you are connected to a blog about how to make pasta, the user will see this text: Pasta only takes five minutes, even if you are a beginner, and clicking on it accesses this blog post Will go to: http: // myblog .com / beginners for five-minute-pasta.
But when you are linking back to this blog on a different page, link building techniques should be followed carefully so that the Google crawler can easily find your page. This means selecting the correct text for the hyperlink, ensuring a keyword in the hyperlinked text, and checking regularly to see if the link is still active.
Link Building Do’s and Don’ts for 2021
As any Link Building 101 guide will tell you, best practice is always changing in this segment. For example, Google set a new rule in September 2019 that could identify spam links. We discussed earlier on applying these rules in the link building example, you have to personally tell what kind of content you are sharing through a blog. If you hold back from commenting on a forum:
Enter long keywords when creating links
This is link building 101. Continuing the example of the link building we are looking at, there are two ways to refer to a blog to create a blog. On the homepage of your website, you can “click here to learn pasta making” and write the hyperlink “here”. Or, in a separate article, you get the phrase “as I mentioned in my first blog, for a five-minute pastor forerunners.” The latter is a better idea, because the long keyword helps Google make the link relevant and to show genuinely interested readers.
Increase social visibility for your page
Social sharing can help bring more traffic to your page and encourage readers to link back to it on social media. Pages that perform well on social platforms move systematically in the context of SEO. We recommend embedding share buttons for all major platforms at the top / bottom of your page.
Do not look for purchased or sponsored links
The purpose of link building in SEO is to populate a large number of websites with hyperlinks on their own webpage. Marketers often choose to purchase links, a technique largely served by Google. In the case of a link building technique for 2020 you will refer to the tag rel = “sponsored” in the case of compensation based agreements.
Do not mention the same keyword over and over again
If we go back to our link building example, there are several ways to hyperlink an article on “Five Minutes Pasta for Beginners”. Instead of repeating the title in a similar format across pages, try a semantic equivalent like “Pasta for dummies in just five minutes”, “Even you can make pasta in five minutes” and “Pasta, popular Italian dish, takes five minutes. Making. ” Again, this will help Google to zero in on the exact context, making your link building efforts more effective in SEO.