seo tips 2020

100 SEO Tips 2020 For Small Websites/bloggers

Here we provide 100 SEO Tips for Small Business/Website Owner

  1. No SEO means no visitors from the search engine. If you do not do this, search engines cannot rank and categorize your site for keywords relevant to your business.
  2. Both on-site SEO and off-site SEO are required. You cannot get good results one after the other.
  3. Start doing SEO now. The longer you leave it to begin, the further your rivals will be, and the harder it will be to rank higher than them.
  4. Know your competition. To know what the site ranking is on page 1 for the keywords you want to rank for, on-site and off-site.
  5. No two websites are the same. An SEO strategy that works for someone else’s site is not guaranteed to work for you because there are so many variables.
  6. SEO will not be expensive if you take time to build good content and build online relationships then you can get big results on a small budget.
  7. SEO results are not immediate. The results of SEO work done today may not be clear, and may not be submitted by search engines, even for weeks, or even months.
  8. The newer your website, the more patience you will need to have. It takes time to build authority and trust, and until you develop both, you shouldn’t expect to get out of older, more established sites.
  9. Never mind your website. If you want your site to continue to rank higher, attract more visitors and make more sales, then you should always add to it and improve it.
  10. Optimized for algorithm updates. To get and maintain good rankings you need to optimize your SEO strategy as search engines evolve over time.
  11. You do not need to submit your website to search engines. When a new website or page is created on a website, they have evolved beyond the need to be notified directly.
  12. Get advice directly from Google. Through their webmaster guidelines and webmaster help videos.
  13. Do not risk Google penalties. As they have a significant share of the search market, fines from them result in a significant, and often long-term, loss of visitors to your site.
  14. Know why your site may be penalized. Common causes are poor quality content, keyword over-optimization, an ad heavy page layout, and very low quality backlinks.
  15. You are ultimately responsible for all SEO work done on your website. Search engines did not remove fines on the basis that you did not, and do not know the nuances of SEO on your site.
  16. Set-up and use Google Search Console. Among other things, to find out which keywords your site is ranking for and which other sites are linking to you.
  17. Set-up and use Google Analytics. To find out how many visitors your site gets, among other things, the keywords they use to find it, and which pages they visit.
  18. Set up Google My Business Page for your business. Doing so builds trust with Google and improves rankings for local keywords.
  19. Diversify your traffic sources. Google is a great source of traffic, but being 100% dependent on them for visitors puts you in a vulnerable position.
  20. Use Pay Per Click in addition to SEO. If you can afford to do both, then do both, because PPC can be expensive, you can get visitors to your site directly for the keywords you want.
  21. Low quality equals high risk. Low quality backlinks and / or low quality site content can easily be penalized by search engines on your site.
  22. Create content primarily for people, not search engines. There is no point creating content that ranks well if it does not help people, interest them, or persuade them to buy from you.
  23. Remove duplicate content. You may be penalized for having similar, or very similar, content on many pages of your site.
  24. Remove, merge, or add pages with less content on them. Having a lot of content-light pages with short page views time, may be the search engines upgrading all of your site’s keyword rankings.
  25. Do not copy content from other websites. If search engines find that the content on your site has been taken from elsewhere, they can downgrade the ranking for some, or all, of your webpages.
  26. Make sure your content is enough to be on 1 page. If your content is not better than the content already on page 1 for a keyword, then your site is not worth ranking there.
  27. Make your content attractive to visitors. The more attractive it is, the longer people stay on your site, and the higher the time the search engines see it indicates that your site deserves a good ranking.
  28. Create Videos. They increase the amount of time that people spend on your site and also allow you to get links from video sharing sites.
  29. Create statistics / charts / graphs / infographics. People are more likely to share and link to this type of content than plain written content.
  30. More content equals more rankings, more visitors and more sales. Search engines reward, and visitors rely more, sites that are filled with lots of pages of good quality content.
  31. Add a blog to your website. Doing this makes it quick and easy to add new pages of content to your site.
  32. Create content to post on other websites and blogs. People are more likely to link to you if you provide them with content to use on your site.
  33. Creating content balances with marketing materials. If you create content without marketing it, people will struggle to find it, and if they can’t find it they can’t link to it or share it.
  34. Write a unique, descriptive title for each page. Within 55 characters you need to clarify the subject of the page for both humans and search engines.
  35. Write a unique, descriptive meta description for each page. Within 160 characters you must describe the subject of the page in a way that persuades people to click on your site instead of other sites listed in the search results.
  36. Research keywords before optimizing for them. If you choose the wrong keyword, regardless of what you do for on-site and off-site SEO, you will get very few visitors and / or visitors who do not convert to sales.
  37. Use Google’s Keyword Tool. It provides a good list of words and phrases related to the keyword ideas you have entered.
  38. Get keyword ideas from other people. They (customers, suppliers, partners, friends, etc.) see your business differently from you and can associate various words and phrases with it.
  39. Target relevant keywords. The more relevant your keywords are, the easier and quicker it will be to rank for them, and the higher the percentage of visitors, the buyers become.
  40. Target keywords with business intent. You want visitors who are ready to spend money instead of just people looking for information.
  41. Long-tail keywords are a great source of traffic. It is quick and inexpensive to rank for specific keyword phrases, with more than 40% of searches containing four or more words.
  42. Dedicate 1 page of your website to each closely related group of keywords that you are targeting. Doing this makes it easier for search engines to rank and rank your pages.
  43. Add keywords in the correct locations. No less important than they used to be, but you should still include them in URLs, page titles, meta descriptions, header tags, and image alt tags.
  44. Avoid keyword stuffing. If you repeatedly use the keyword phrase on a page, you are more likely to be penalized than credited.
  45. Backlinks affect rankings more than anything. The number and quality of links pointing to your site will largely determine what position your site is in.
  46. Do not set backlink goals. Link building should be a stable, consistent, on-going process, when you do not stop reaching a certain number.
  47. Get backlinks from relevant sources. Search engines want to display relevant results for each keyword, and links to relevant pages / sites are a strong indication to them that your site is relevant.
  48. Get backlinks from trusted sources. Links to trusted sites indicate to search engines that your site is also trustworthy.
  49. Be prepared to work for high quality backlinks. Generally, the easier you can get links, the lower the value will be.
  50. Beware of paying people to link to your website. Buying backlinks may work more if you buy cheaper ones and / or from people who sell them openly, but there is a certain risk involved.
  51. Do not join the link network. The benefit of obtaining links from the network is low, while the risk of getting penalized and losing rankings is high.
  52. Diversify your backlink profile. Get a variety of links from a wide range of IP addresses.
  53. Build backlinks on every page of your website that you want to rank. Get people to link to the internal-pages of your site – the ones you want to rank for specific keywords – as well as the homepage.
  54. Existing relationships are an instant source of backlinks. If you ask them to do so, some of your suppliers, partners and customers will connect with your site.
  55. Get the best backlinks you already have. If someone has already linked to one of your contestants, there is a fair chance that if you give them a good reason, they will also link to you.
  56. Get some backlinks with your target keywords as link text. This type of link is important, but should be less than 10% of your backlink profile.
  57. Most of your backlinks must be branded. A backlink profile without a lot of branded links (such as’ company name ‘and pany www.companyname.co.uk’) indicates the search engines you are using the manipulated link building strategy.
  58. Know who is linking to you. Within Google Search Console, go to ‘Traffic’ and then to ‘Link’ to check how many of your sites are linking and which sites are.
  59. Sign up for Ahrefs. Doing this gives you access to extensive backlink data for your site and your competitors’ sites.
  60. Each page of your website must be linked to at least one other page. Search engines do not include pages in their results that are not linked internally (from another page in the same site) or externally (from another site).
  61. There are direct links from your homepage to your most important pages. By doing this the authority from the homepage reaches your important pages and improves the ranking of those pages.
  62. Add in-content links to other relevant pages of your website. As long as external links are not as valuable, internal links still pass authority and signals to search engines as to which keywords to rank for.
  63. Remove unnecessary outbound links. Only link to pages from other sites that you think visitors to your site would find helpful and / or interesting.
  64. Link to relevant websites and blogs. People usually notice if you link to them, and if you link to them, there is a reasonable chance they link back to you if you have a good site.
  65. Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both site owners and people visiting those sites.
  66. Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) they are more likely to engage with your site and share your content.
  67. Contact small businesses with relevant businesses. A good relationship, in which you help promote each other’s sites, makes SEO simpler and cheaper for you and them.
  68. Write a press release to share news and opinions. This is a good way to get content, and from a circle of sites and connections outside of your industry.
  69. Phone people to develop online relationships. Email can be easily ignored or forgotten, but phone calls are not so much.
  70. Use your website to build trust and relationships. The more relationships you have, and the more people you trust, the more people will talk about you, link to you, and eventually, buy from you.
  71. Add your address and phone number to every page of your website. If you are targeting keyword phrases that name your city / city, it builds trust and improves rankings.
  72. Get listed in industry and local directories. Most directories are useless, however, there must be at least 10 that are relevant to your area or industry.
  73. Ask customers to leave reviews on Google My Business and local directories. Positive reviews improve your ranking in Google’s local listings and can be accessed directly from search results.
  74. Be personal in a way that big businesses cannot be. Others are more likely to connect with you by putting their individuality and personality into the off-site SEO process (outreach emails, guest posts, tweets, etc.).
  75. Use social websites for your own promotion, along with other people’s content. People usually know if you took action on social sites to help them, and if they see that you have helped them, they are much more likely to help you in return.
  76. Add social sharing buttons to your website. The easier you make people to share your content, the more likely they are to do so.
  77. Social media is not a replacement for SEO. Should be part of your social strategy, or run with your SEO strategy.
  78. Search engines rank webpages, not websites. Whether or not there is a page rank for a particular keyword depends largely on the quality of that individual page, not the quality of your site.
  79. Small businesses may rank higher than large businesses. It is not uncommon for a small business site to rank higher than a page on a large, national company site.
  80. Know where you are ranking. Within Google Search Console, go to ‘Traffic’ and then ‘eries search queries’ to check where your site is ranking for keywords.
  81. Should be in the top 3, not just the top 10. If your site is not ranked in the top 3 positions for a keyword, you will only receive a small percentage of traffic (less than 10%) for searches for that keyword.
  82. The ranking can be misleading. The number of 1 page rankings you have is irrelevant if the ranking numbers do not convert to visitor numbers and ultimately, sales.
  83. Don’t worry about domain authorization. Sites with a low domain authority can, and often do, overtake sites with a higher domain authority.
  84. Choose between using www or not using www. Make sure your site is set to load on www.domainname.co.uk or domainname.co.uk – not both.
  85. Adopt a flat website architecture. Any page on your site should be available from your homepage within 3 clicks.
  86. Use a simple, clear URL structure. People should be able to guess the subject of a page simply by looking at its URL.
  87. Use header tag. Include variations of your targeted keyword phrases in the H1 and H2 tags of a page.
  88. Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your site’s list in search results.
  89. Use 301 redirects. If you change the url of a page on your site, but do not redirect the old url to the new one, then any link pointing to the old one will be ruined.
  90. Set-up a useful 404 error page. Adding your best content to your 404 page means that visitors who see it are less likely to leave your site.
  91. Optimize your images. File names include the target keyword phrase of a page, or variations thereof, and mimic the total tags of images on that page.
  92. Optimize your website for mobile users. Your site needs to be clear and simple to use for people using smartphones and tablets.
  93. Check browser and screen resolution compatibility. Your site needs to be rendered correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366 × 768, 1024 × 768, 800 × 600, etc.).
  94. Maximize the loading speed of your website. Use Google’s site speed tool and implement the recommendations they give you.
  95. Use a reliable web hosting company. If your site is regularly inaccessible then your site’s keyword ranking will be downgraded.
  96. Back up your website regularly. If you lose your site data, you also lose your ranking, because search engines quickly remove sites that do not load from their results.
  97. Keep up to date with SEO news and trends. Read sites like Search Engine Watch, Search Engine Land and Moz.
  98. If you don’t know, ask someone. If you have any questions, ask it in online SEO forum or contact any SEO consultant.
  99. Ask a lot of questions from SEO consultant. If you are going to hire someone, you will not take less risk despite knowing a lot about them and their strategies.
  100. Engage with your SEO consultant. The more you know about SEO, and the more an advisor knows about your business, the better the results will be.

Download FB Video Online Free

Leave a Comment

Your email address will not be published. Required fields are marked *